Why weekday weddings are becoming more popular.
Thinking about a weekday wedding? Here’s how to make it feel every bit as special - with bonus perks too.
More couples are choosing weekday weddings - and as a wedding videographer in Norfolk, I’ve noticed how these midweek celebrations are becoming not just a practical choice, but also a personal one. This guide shares why they’re growing in popularity, plus tips to make yours feel just as special as a Saturday.
Why are couples choosing weekday weddings?
For years, Saturdays have been the traditional choice for weddings. They’re convenient, familiar, and easy for guests to remember. But times are changing, and more couples are now choosing weekday weddings instead. What once might have seemed unusual is fast becoming one of the smartest and most creative ways to plan a celebration. If you’re engaged and curious about why weekday weddings are on the rise, here are some of the benefits and fresh ideas for making yours feel just as special as a weekend event.
What’s behind the shift to weekday weddings?
The wedding industry has seen a big shake-up over the past few years. From venue availability to changing lifestyle patterns, couples are rethinking what really matters. Flexibility has become a priority.
One major factor is cost. Venues and suppliers often charge less for weekday bookings - making it possible to secure the dream setting or premium supplier that might have been out of reach on a Saturday. Beyond budget, couples are realising that weekday weddings can actually give them more freedom to design a day that feels authentic.
“Popular photographers, florists, or entertainment acts are more likely to have midweek slots free – which means you can secure your top choices without competing for a Saturday in peak season.”
The weekday wedding advantage: flexibility and choice.
Weekday weddings are gaining momentum largely because couples face far less competition for suppliers and enjoy greater midweek availability. The financial benefits are also an added bonus.
Venue savings
Many venues offer reduced rates for midweek weddings - sometimes cutting thousands off the total bill.Supplier availability
Popular wedding suppliers are more likely to have midweek slots free - which means you can secure your top choices without competing for a Saturday in peak season.Extended celebrations
Because weekday weddings can be less expensive, some couples redirect the savings into hosting a pre-wedding dinner, a post-wedding brunch, or even adding extra design touches to the day.
It’s not about scaling back, but about spending smarter.
Creating a relaxed and meaningful wedding atmosphere.
A weekday wedding doesn’t have to feel any less special. In fact, it often feels more intimate and intentional.
Guest dynamics
A smaller, more dedicated guest list often means those attending are the people who truly matter most. This can create a warmer, more relaxed atmosphere.Pace of the day
Without the "Saturday rush" at venues, you might find you have more time to enjoy each moment - from getting ready to dancing late into the night.Unique touches
Couples are leaning into midweek celebrations by adding personal elements - like handwritten notes for guests, a longer cocktail hour, or immersive entertainment - that make the day stand out.
“Whether that means a smaller guest list, a relaxed vibe, or more investment in design, let the weekday choice give you the freedom to prioritise what matters most.”
Making it easy for guests to attend a weekday wedding.
One concern couples often raise is how a weekday wedding might affect guests' schedules. The truth is, many people are more open than you might expect. With hybrid working, flexible annual leave, and the rise of long weekends, taking a day or two off for a wedding is no longer as disruptive as it once was.Here are some ways to make it easier for your guests:
Plan ahead
Give guests plenty of notice so they can book time off work if needed.Consider timings
A later ceremony (for example, starting at 4pm) allows guests to travel on the day - saving them from using two days' leave.Keep travel simple
Choose a venue with accommodation nearby or provide transport options so logistics feel straightforward.Extend hospitality
Midweek can feel extra special if you offer welcome drinks the evening before or a casual brunch the morning after - giving guests more time together.
Why midweek weddings could feel more personal.
What makes weekday weddings so appealing is the sense of breaking away from tradition without losing meaning. Couples want weddings that reflect their lifestyle, their values, and their priorities. A weekday wedding is a chance to create something that feels entirely your own.
Creative formats
Imagine a Thursday evening ceremony followed by a candlelit dinner party, or a Wednesday afternoon garden wedding that flows into a summer evening BBQ.Destination possibilities
If you’re hosting a wedding abroad, weekdays are often more practical - with guests already planning to travel and take time off.Personal freedom
Couples say weekday weddings feel less pressured by "rules". There’s space to be flexible with your timeline, your menu, or even your dress code.
Tips for planning the perfect weekday wedding.
If you’re considering a weekday wedding, here are some ways to make sure it feels just as memorable and meaningful as a Saturday:
Set the tone with invites
Highlight the midweek aspect in a positive way. Framing it as an exclusive, carefully curated celebration makes it feel special.Think about the flow
Consider guest travel times and choose a start time that balances convenience with the atmosphere you want.Lean into the unexpected
Weekday weddings already break the mould, so use that as permission to do something different - an intimate ceremony, a food truck feast, or live entertainment that surprises your guests.Standout video content
Unique timelines, creative formats, or unexpected entertainment also give you loads of opportunities for standout video content that can really reflect your personalities.Make it a mini break
Encourage guests to treat your wedding as a chance to take a short holiday. Provide local recommendations or arrange optional group activities for the days around the wedding.Celebrate your way
Whether that means a smaller guest list, a relaxed vibe, or more investment in design, let the weekday choice give you the freedom to prioritise what matters most.
Why weekday weddings might be right for you.
Weekday weddings are no longer a compromise but they are becoming more of the norm. By embracing midweek dates, you can potentially stretch your budget, secure your dream suppliers, and design a celebration that feels intentional and personal.
Your guests will remember not just that you married on a Wednesday or Thursday, but the atmosphere you created and the thought you put into making it special.
If you’re planning your wedding and wondering how to make the most of a weekday celebration - especially when it comes to capturing it all on film - I’d love to help. Let’s chat about ideas that will make your day unforgettable.